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Our process

Content discovery

It all starts with discovery to align business objectives and take a look at what’s under the hood.

Includes:

  • Goal setting

  • Review of current state user journey

  • Content audit

  • IA review

  • Performance data and market trends

  • Competitor analysis

Messaging and strategy

Once we know the current state of play, it’s time to pinpoint your messaging and develop a strategy that enables your goals.

Includes:

  • Overarching content strategy

  • Uplifted user journey

  • Messaging hierarchy templates

  • User testing support

  • Tone of voice style guide

  • Modelling

  • Governance

Copy creation

Time to execute! We hit the keyboard and develop copy that resonates with your target audience.

Includes:

  • UX writing

  • Copywriting

  • Email copy

  • Blog

  • eBooks

  • Content lab

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Create your personalised plan for content success.